LegalZoom
Creative direction and visual development of brand identity assets, social media and marketing.
Roles: Concept Development, Photo Art Direction, Subject Guidance, Direction of Visual Design, Post Production Art Direction
How do you market a non-tangible product?
By developing “Small Business Success Stories”
Bridging a gap between customer success and audience engagement, photo & video shoots of LegalZoom small business customers were created in Los Angeles and New York City.
Digital assets were then used to build and reshape LegalZoom’s brand book and identity, cataloging photography and videography for social media, corporate website, design, and marketing.
