Jim Haschmann is a Los Angeles based Art Director with over a decade of experience leading visual storytelling from lifestyle to product to athletic brands. His work spans marketing, advertising, social media, e-commerce, and editorial campaigns supported by a deep background in product photography, post-production, generative AI, and content design.

Art Direction

Jim leads direction with a focus on visual narrative. His role spans concept development, set design, studio lighting, and imagery direction, ensuring visuals support a larger campaign story while staying true to brand standards and memorable. His years of experience leading studio photography contributes to designing vision and execution.

Product Photography

Product photography sits at the core of Jim’s experience. He has directed and overseen imagery across e-commerce, brand campaigns, and editorial contexts, balancing detail, accuracy, and visual impact. His approach emphasizes lighting, composition, and styling choices that elevate product while remaining functional across platforms and use cases.

Post-Production & Retouching

Jim’s extensive experience as a retoucher gives him a unique perspective on image creation allowing his art direction and photography decisions to be smarter and more realistic. He’s worked both hands-on as a senior artist, and as an art director managing workflows from RAW capture through final delivery.

AI & Emerging Tools

Jim integrates AI thoughtfully into image workflows, utilizing the latest platforms and models to support ideation, image generation and enhancement without compromising creative intent. Jim leverages on-set experience, studio lighting, product styling, layout design, and retouching experience to generate unique imagery that carefully enhances visual storytelling, extending creative possibilities and usage that improves production workflows.

Clients, Projects, Publishings & Works

Skechers, Legal Zoom, Forbes, Home Depot, Nordstrom, Claire’s, Levi’s, Birkenstock, Target, People Magazine, The Walking Company, Abeo Footwear, Portland Leather Group, Anastasia Beverly Hills, Sorel Shoes, Chicago Tribune, Keen Footwear, Chicago Sun Times, HGTV, Radio Flyer, Casamigos Tequila, Jack Daniels, and more.